Youth Leadership Institute Materials
Concept:
The Diversity Programs initiative at Saginaw Valley State University offers a Youth Leadership Institute program for high school students in the Great Lakes Bay region from various socioeconomic backgrounds. Students are carefully selected and given an opportunity to acquire valuable leadership skills to benefit their professional development while be mentored by SVSU students. For this year’s initiative, I created an informative brochure along with t-shirts with alternate back designs for the mentors and participants. Additionally, I created a garden flag that was given to the youth leader participants that they can display in front of their homes. The garden flags are intended to generate buzz about the program. SVSU’s existing brand standards were utilized for this project, and it was an important aspect of the project, as these high school students may be prospective students for SVSU.
Description:
8.5" by 11" tri-fold brochure, t-shirt design, flag design
Discipline:
Marketing, Identity, Advertising
Client:
Diversity Programs at Saginaw Valley State University
Awards:
2022 American Advertising Federation ADDY Silver Award
