Commodore Rum
Concept:
Commodore is a distillery start-up based in Michigan. The addition of their new flagship spirit, White Gold Rum, posed a need for packaging and advertisement designs. Their name "Commodore" originates from the naval and shipping industries in England. While their name has historical undertones, they want their brand to feel modern and sleek to appeal to a specific clientele among modern bars and restaurants in Michigan and surrounding states. The inspiration for my design choices was drawn from the rum's stunning amber color as well as the "White Gold Rum" name.
Description:
Bottle Packaging Design, 8.5" by 11" print advertisement
Discipline:
Advertising, Marketing, Packaging
